about making time for what's important - like writing a letter about Bop It

During our fourth year of college, my friend Rachel and I got into writing complaint letters to any company who we felt slighted us in some way.  I guess we took that term loosely.  Rach wrote one about not getting enough cookie dough in some ice cream.  I wrote one about a soup being less fulfilling than the packaging said.  But ultimately, our efforts paid off! Both of us got some coupons out of the deal.  Totally worth it. And not at all obnoxious.

Today I thought about how nothing has annoyed me enough to write a letter lately, but how that shouldn't stop me.  Last night, while playing an epic round on Bop-It Extreme, a brilliant idea came into my head.  It only seemed fair that I let Hasbro know, right?  Maybe a free Bop-It out of the deal?? 

Here's the e-mail I'm sure they'll be all too happy to see from me: 

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Dear Hasbro/creators of the wonderful Bop It, 

Firstly, let me just say that I am a huge fan.  Bop It has comforted me during many lonely moments, long dinner parties when I wanted to avoid annoying family members, and car trips when I thought it'd be great to drive my parents insane.  It is, without question, a fantastic game. 

Last night I had the pleasure of playing Bop It Extreme, your now discontinued edition of the Bop It game.  It was exhilarating.  I even beat the game! (And as a side note, may I suggest that your next edition of Bop It be created with a higher-level expert in mind? True, my piano teacher did often say I would be a fantastic drummer because of my rhythm, and my ability to stay cool under pressure always serves me well, but I'm certain there are at least 5 or 6 other players with my talent who would enjoy the added challenge) 

As I was playing, a thought came to mind that I felt compelled to share with you.  Likely, you're familiar with the classic song "Wop" by one of the great minds of our age, J Dash.  It is a touching emotional track about making money, dancing at the club, and attracting a desirable sexual partner.  Who can't relate? 

Clearly, this song fits with the family-friendly message Bop It is trying to portray.  I thought of how catchy it would be for Bop It to rewrite the words and use it in a commercial!  Just look at how perfectly the chorus would work -- instead of using the word "wop", the singer could say "let me see you bop bop bop bop bop bop bop..." and so on and so forth.  They say "wop" a lot, so there is a lot of opportunity to get your name out there in this tune.   

As a fan who truly cares about your product, I believe this marketing of Bop It would reach an ever-forgotten demographic - namely, twentysomethings like me who listen to the music they play at da club but never actually end up going out and instead spend Friday nights wearing sweatpants, eating Funfetti icing on graham crackers for dinner, and playing board games.  We must be heard. 

I do hope you'll give this suggestion some thought.  Should you decide to pursue this, dare I say, brilliant idea, let me offer my services as a marketing consultant or even as the star of the commercial.  I've been practicing the Wop and at the risk of sounding braggy, I do believe I'm rather good.  I'm also a skilled music-video creator;  the last work my friends and I produced has 585 views, if that gives any indication of my talent. 

Either way, I wish Hasbro the best of luck in spreading Bop It joy to the ends of the earth.  I appreciate your time and consideration. 

Very sincerely, 

Emily "Bop It Master" Thompson